Create A Better Instagram

January 31, 2019
Daniel Tolliday

Close your eyes and count to ten.

That's how quickly the opinion of your business is formed in the mind of the notorious 'Instagrammer'. This means that your Instagram aesthetic is more important now than ever. So, how does the Instagrammer decide whether they’re going to follow your business or not? By a quick scroll, highlight click, or glance at your bio. It’s as simple as that. It doesn’t matter if you have the best product in the world, if your Instagram game is lacking then so is your following.

Want our top tips for creating an enticing, drool-worthy Instagram feed?

Here's the top three:

1. Always have a game plan

2. Brand theme all the way, baby!

3. Planning makes perfect

Okay, so it's time to make a game plan.

This is the fun part, trust us. Here you get to sit down and strategize about who your business persona is, and how you want it portrayed on social media. Don't be fooled, that may sound boring on paper but once the creative juices get flowing you'll be drowing in ideas for cool and captivating content. To start, sit down and write out what you want your page to do. Is the aim to drive sales to your website, or do you want it to be a shoppable location in itself? Is it just a visual album of your services, or are you attempting to generate conversations with your target audience? Having a clear aim and drive is very important. The best way to flesh out how you’re going to do this is to create 'Content Pillars'. Think of these as content umbrellas, where you have the main theme, or brand identity, from which you can branch out in your regular posts. An example of a content pillar can be anything from product lifestyle imagery, to educational posts where you post to educate your followers about fun facts and information about your business.

Brand theme all the way!


When we say your Instagram theme is key, we aren’t saying that you need to adopt the same colour blocking trend as every other account you see in the same industry. Break away from the picture perfect, crisp white Instagram aesthetic that we have all seen a million times before. This is where you pick colours and themes that match your brand and it’s identity. Think of your Instagram feed as a landing page for your business; you want to grab the attention of viewers straight away and you want them to be able to identify that it’s your brand at a glance. Whether it’s picking a handful of colours that you want to stick to, or finding a filter that you love. These are both great ways of creating themes on your Instagram feed. As for our expert tip for creating a great brand theme? Pick a few editing apps that you love to use, and stick to them. This helps maintain a visual aesthetic across all your photos, and helps people to easily identify that it’s your brand when they are mindlessly sitting on the couch scrolling through Instagram. But remember, it isn’t just about your photos anymore, your highlight real and bio are just as important. Make sure everything is following the same theme, and your Instagram feed flows like the glorious waterfall it is.

It's time to get down to business.

Once you’ve established your ultimate game plan, hashed out who you want to be across social media, and team that up with your brand-new kick-ass brand theme, it’s time to get down to business. There are so many apps out there that can help you plan out your Instagram posts, both free and paid. We suggest downloading a few and testing out the free pilot version before diving into any subscriptions. Each app is different and you need to find the perfect one that matches your needs. These apps help you plan out what your Instagram is going to look like before the posts go live, so it makes it easy to tweak the overall aesthetic, and make sure your majestic Instagram waterfall is still flowing gloriously. Plan out what content you want to post for the coming month, and put those assets in one of the apps so that you can see what it looks like as a whole. There is nothing worse than realising you’ve posted two almost identical images next to each other - Hello amateur hour!  

This social-media-mental world we live in means we are now in the world where everyone is as judgmental as your grandma at every family event. Make sure that the quick judgment call which is now inevitable is a good one, with our top three tips on creating a drool-worthy Instagram aesthetic.

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