Aarke were launching their new water carbonator in the Australian market and needed a digital partner to help get their product in homes and on shelves.
What We DID
The key objective from the outset was to develop an Australian audience base from the ground up, ensuring that the tone of voice, look and feel, and key messaging is well received.
Our approach involved learning about who the audience is and what they like the most. We mapped and analysed engagement levels across each channel to determine the most appropriate time to post and respond to audience comments and questions.
Creating a global brand presence in one or more markets isn’t easy, especially when you don’t have an existing audience base to target the promotions of your brand or product. For Aarke, we established new channels, conducted audience research to determine the most appropriate times to post, and created branded content aligned with what the audience prefers.