Aarke

THE BRIEF

Aarke were launching their new water carbonator in the Australian market and needed a digital partner to help get their product in homes and on shelves.

What We DID

Strategy

Activations

Retail Management

Retail Sales

Content Creation

Advertising

Influencer Relations

Influence Management

The Challenge

The key objective from the outset was to develop an Australian audience base from the ground up, ensuring that the tone of voice, look and feel, and key messaging is well received.

The PLAN

Audience Definition

Our approach involved learning about who the audience is and what they like the most. We mapped and analysed engagement levels across each channel to determine the most appropriate time to post and respond to audience comments and questions.

KEY STRATEGY

Brand Presence

Creating a global brand presence in one or more markets isn’t easy, especially when you don’t have an existing audience base to target the promotions of your brand or product. For Aarke, we established new channels, conducted audience research to determine the most appropriate times to post, and created branded content aligned with what the audience prefers.

THE RESULTS

Ultimately, our knowledge in industry standards helped Aarke understand how their brand would translate with the target demographic within the Australian market.

1,331,350

Reach

VIEW ON INSTAGRAM
“No Standing have helped Knomo achieve further global recognition in managing our launch into the Australian market. Since working with the team, they have helped to build a seamless relationship between our global and local channels, with insightful reporting provided throughout.”
Mark Duckworth
Head of Global Sales, Knomo
“The team from No Standing were instrumental in working with JBL and Harman Kardon during the transition to our new business model”
Marcus Fry
Managing Director Australia, Harmon International
"We were sick of the same old cheap and nasty promotional merch. Richy helped us get up-to-date and develop clothing items that our target market would be happy to wear."
Alex Bottomley
Marketing Director, Coors Australia.