When you land a brand, whose ethos is centred around creating the best possible content with your mobile device, the pressure is on to deliver results in the saturated social space. Black Eye's high-quality clip-on lenses for your smartphone speak for themselves once you test them out, but how were we going to cut through the noise to deliver results? With clever strategy and hyper-targeting, we launched Black Eye within Australia. Our efforts saw results that exceeded their established global channel within the first months of launching.
What We DID
Retail Partnership Management
Avdanced Reporting & Analytics
Figuring out how to cut through the mass of photography-focused content on social and start relevant conversations posed a challenge. Photography + Instagram = a match made in heaven. Using hyper-targeting to build relationships and a strategic focus placed on the right platform, we knew fantastic results could be achieved if we could effectively reach our target audience.
Social listening is a big part of what we do. Brand mentions and tags are important, but we go deeper than that. By programming clever search terms and employing various powerful tools, we can start relevant conversations with our brands' target audiences - organically.
Reaching out to Ted's Cameras to be an exclusive retailer for the Black Eye 4th Generation lenses was a great move for Black Eye. We worked closely with Ted's to co-promote the exclusive launch, hosting contests, gifting influencers and brand ambassadors, and driving all digital traffic to their online store.