Black Eye

THE BRIEF

When you land a brand, whose ethos is centred around creating the best possible content with your mobile device, the pressure is on to deliver results in the saturated social space. Black Eye's high-quality clip-on lenses for your smartphone speak for themselves once you test them out, but how were we going to cut through the noise to deliver results? With clever strategy and hyper-targeting, we launched Black Eye within Australia. Our efforts saw results that exceeded their established global channel within the first months of launching.

What We DID

Digital Strategy

Content Management

Social Advertising

Retail Partnership Management

Influencer Management

Avdanced Reporting & Analytics

The Challenge

Figuring out how to cut through the mass of photography-focused content on social and start relevant conversations posed a challenge. Photography + Instagram = a match made in heaven. Using hyper-targeting to build relationships and a strategic focus placed on the right platform, we knew fantastic results could be achieved if we could effectively reach our target audience.

The PLAN

Making Friends

Social listening is a big part of what we do. Brand mentions and tags are important, but we go deeper than that. By programming clever search terms and employing various powerful tools, we can start relevant conversations with our brands' target audiences - organically.

KEY STRATEGY

Enabling Partnerships

Reaching out to Ted's Cameras to be an exclusive retailer for the Black Eye 4th Generation lenses was a great move for Black Eye. We worked closely with Ted's to co-promote the exclusive launch, hosting contests, gifting influencers and brand ambassadors, and driving all digital traffic to their online store.

THE RESULTS

Hyper-targeting and engaging relevant Australian consumers, empowering brand-retailer relationships, and driving a significant month-on-month sales increase were the success factors of the Black Eye G4 range launch within Australia.

VIEW ON INSTAGRAM
“No Standing have helped Knomo achieve further global recognition in managing our launch into the Australian market. Since working with the team, they have helped to build a seamless relationship between our global and local channels, with insightful reporting provided throughout.”
Mark Duckworth
Head of Global Sales, Knomo
“The team from No Standing were instrumental in working with JBL and Harman Kardon during the transition to our new business model”
Marcus Fry
Managing Director Australia, Harmon International
"We were sick of the same old cheap and nasty promotional merch. Richy helped us get up-to-date and develop clothing items that our target market would be happy to wear."
Alex Bottomley
Marketing Director, Coors Australia.