Promotional apparel is a great way to spread your brand message, but have you ever wondered what happens to your branded merchandise after an activation or major networking gig? Coors came to us wanting to design a line of merchandise that their customers would want to wear daily.
What We DID
Cutting down on consumer waste by creating long-lasting designs that people actually want to wear.
By changing the way we see promotional merchandise and redefining it's intended purpose, we were able to create custom-fit, unisex T-Shirts and Muscle Tee's as well as Basketball Jersey singlets for Coors, that would not only be relevant to thier target market but would be used for special events, bar staff, social media promotions and retail gifting with purchase promotions. We did this by working through options to find a custom block suitable for the COORS consumer and then delved into the finer details that would make the merchandise more 'wearable' outside of Coors-run events and promotions.
The designs came to life after reviewing the audiences and current fashion trends within the market and being in-touch with the latest styles, colours, cuts and on-trend details, allowed our team to work openly with Coors during the developmental stages of production. Great communication lead us to crafting quality Coors clothing that not only sends a clear message to their target market, but also holds longevity in the wearability of the beautifully designed products.