There was a new Hustle Boxing gym opening in Potts Point, Sydney; and we were called upon to assist with brand management and marketing.
Positive Customer Feedback
Increase in Engagement
What We DID
Hustle Boxing wanted to launch with gym merch, but they wanted to do it properly. They wanted a full collection designed from the ground up - including trims, customer shapes and fabrics, needing everything to be just right.
The ultimate plan was to make Hustle Boxing Apparel its own brand, with ongoing collections, drops and development. This gave us scope to be creative and run with it.
We worked closely with the guys to make sure everything was executed to their standard.
Fortunately, the No Standing team had a background in men’sand women’s active-wear, so we knew which pieces they needed for launch, which pieces would sell, and how to execute them.