Hustle Boxing

THE BRIEF

Promotional apparel is a great way to spread your brand message, but have you ever wondered what happens to your branded merchandise after an activation or major networking gig? Coors came to us wanting to design a line of merchandise that their customers would want to wear daily.

What We DID

Research

Strategy

Development

Design

Production

Delivery

The Challenge

Cutting down on consumer waste by creating long-lasting designs that people actually want to wear.

The PLAN

Long-lasting Design

By changing the way we see promotional merchandise and redefining it's intended purpose, we were able to create custom-fit, unisex T-Shirts and Muscle Tee's as well as Basketball Jersey singlets for Coors, that would not only be relevant to thier target market but would be used for special events, bar staff, social media promotions and retail gifting with purchase promotions. We did this by working through options to find a custom block suitable for the COORS consumer and then delved into the finer details that would make the merchandise more 'wearable' outside of Coors-run events and promotions.

KEY STRATEGY

Market Research

The designs came to life after reviewing the audiences and current fashion trends within the market and being in-touch with the latest styles, colours, cuts and on-trend details, allowed our team to work openly with Coors during the developmental stages of production. Great communication lead us to crafting quality Coors clothing that not only sends a clear message to their target market, but also holds longevity in the wearability of the beautifully designed products.

THE RESULTS

"We were sick of the same old cheap and nasty promotional merch. Richy helped us get up-to-date and develop clothing items that our target market would be happy to wear." - Alex Bottomley, Marketing Director, Coors Australia.

50%

Stat 1

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Stat 2

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Stat 3
VIEW ON INSTAGRAM
“No Standing have helped Knomo achieve further global recognition in managing our launch into the Australian market. Since working with the team, they have helped to build a seamless relationship between our global and local channels, with insightful reporting provided throughout.”
Mark Duckworth
Head of Global Sales, Knomo
“The team from No Standing were instrumental in working with JBL and Harman Kardon during the transition to our new business model”
Marcus Fry
Managing Director Australia, Harmon International
"We were sick of the same old cheap and nasty promotional merch. Richy helped us get up-to-date and develop clothing items that our target market would be happy to wear."
Alex Bottomley
Marketing Director, Coors Australia.