Jimmy Barnes

THE BRIEF

No Standing has previously worked with Jimmy Barnes to create a high-quality and visually appealing tour merch range—consisting of a bathrobe, hoodie and towel—which was also a huge success. Now, working for the second time around with the legendary Australian musician Jimmy Barnes, No Standing has helped the rock legend to launch another successful line of merch for his avid fans. We wanted to offer his fans the opportunity to kick back and relax after his shows, in premium loungewear that we have since dubbed ‘Jimmy Jams’.

What We DID

Research

Strategy

Development

Design

Production

Delivery

The Challenge

The PLAN

Unisex Comfort

The incredibly comfortable set features artwork from the 1986 album ‘Freight Train Heart’. This unisex loose fit set is super soft and can be worn together, or as separates. Perfect as sleepwear or a tracksuit this unique multifunctional piece of merchandise is the ultimate gift for the Jimmy fan in your life.

KEY STRATEGY

THE RESULTS

Jimmy Jams launched in November 2018 and received an overwhelmingly positive reception, selling through 95% of stock within one week. Due to demand, the multifunctional, eye-catching set has been restocked just in time for Christmas. Jimmy Jams has also been restocked online and are available now from shop.jimmybarnes.com and will also be sold on the Red Hot Summer Tour which is happening around the country in January 2019.

2000

Units Ordered

6 month

Project Turnaround

1 week

1st Drop 200 Units Sold Out
VIEW ON INSTAGRAM
“No Standing have helped Knomo achieve further global recognition in managing our launch into the Australian market. Since working with the team, they have helped to build a seamless relationship between our global and local channels, with insightful reporting provided throughout.”
Mark Duckworth
Head of Global Sales, Knomo
“The team from No Standing were instrumental in working with JBL and Harman Kardon during the transition to our new business model”
Marcus Fry
Managing Director Australia, Harmon International
"We were sick of the same old cheap and nasty promotional merch. Richy helped us get up-to-date and develop clothing items that our target market would be happy to wear."
Alex Bottomley
Marketing Director, Coors Australia.