We were asked to help launch a popular US brand in the Australian market and enable ongoing retail relationships. We launched 'Speck AU' with Aussie consumers in mind, taking content that was created for alternative audiences and repurposing it in a relevant way was a key focus during launch.
What We DID
Retail Partnership Management
Advanced Reporting & Analytics
Connecting Speck with Australian consumers. Without a localised, Australian website, we had to find the best way to drive online sales within Aus. Choosing the right retail partner was imperative.
When launching the localised Speck channels, our primary focus was placed upon integrating available content in a culturally-relevant way. Australian audiences responded well to the use of colloquial terms and phrases, as well as reference to relevant seasonal events and trends.
In order to quickly grow Speck AU's follower base within Australia, we rewarded our new fans by hosting contests & giveaways, where users had the chance to win their own case thanks to Speck. Entry mechanics focused around sharing posts and tagging friends helped to expand reach and engagement, exposing Speck AU to a wide audience in a short time frame.