TRUFF

THE BRIEF

TRUFF Hot Sauce had already started establishing themselves in the U.S. market, but wanted to extend their reach by launching in Australia and New Zealand.

Key Takeaways

228k

Instagram Reach

345k

Facebook Reach

$9,299

Revenue

What We DID

Social Advertising

Strategy

Content Calendar

Advertising

CRM

Conversion Rate Optimisation

The Challenge

TRUFF wanted to increase their website conversion rate using social media to stimulate community engagement and reach new audiences.

The PLAN

Increase Conversions

From 1 October to 15 November, we ran the advertising campaign to great effect. By following up with responses to comments and questions, we aimed to help TRUFF build rapport with their new and existing followers to facilitate website conversions.

KEY STRATEGY

Hyper Targeting

We used strategic targeting methods to reach new audiences and ease them into becoming aware of TRUFF's brand. Likewise, for existing followers, we aimed to use strategic content with CTAs intended to increase the likelihood that they will click through to the TRUFF website and potentially make a purchase.

THE RESULTS

With 221 purchases in such a short amount of time, and around a quarter of a million impressions through advertising, the campaign quickly became a huge success.

228k

Instagram Reach

345k

Facebook Reach

$9,299

Revenue
VIEW ON INSTAGRAM
“No Standing have helped Knomo achieve further global recognition in managing our launch into the Australian market. Since working with the team, they have helped to build a seamless relationship between our global and local channels, with insightful reporting provided throughout.”
Mark Duckworth
Head of Global Sales, Knomo
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Marcus Fry
Managing Director Australia, Harmon International
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Alex Bottomley
Marketing Director, Coors Australia.