TRUFF Hot Sauce had already started establishing themselves in the U.S. market, but wanted to extend their reach by launching in Australia and New Zealand.
What We DID
Conversion Rate Optimisation
TRUFF wanted to increase their website conversion rate using social media to stimulate community engagement and reach new audiences.
From 1 October to 15 November, we ran the advertising campaign to great effect. By following up with responses to comments and questions, we aimed to help TRUFF build rapport with their new and existing followers to facilitate website conversions.
We used strategic targeting methods to reach new audiences and ease them into becoming aware of TRUFF's brand. Likewise, for existing followers, we aimed to use strategic content with CTAs intended to increase the likelihood that they will click through to the TRUFF website and potentially make a purchase.